In a town of roughly 11,000 people, Eye to Eye Optometry is one of two main eye-care centers available to residents and the surrounding area. When a new space and opportunity became available to expand the practice, Dr. Kristi Kessler-Williams and her team jumped at the chance.
With this move, came the perfect opportunity for a rebrand of the practice. Through close collaboration with the Eye to Eye team, a more contemporary color scheme, logo, and approach was chosen for the brand. A clean, fresh, and eye-catching color palette was chosen for new stationary, logo placement within the new space, and online.