I majored in Public Relations at the University of Central Missouri. While completing my degree, I was introduced to graphic design through one of my classes and fell in love. So ready to be done with school, I wasn’t willing to change my major, so instead I taught myself the world of design while completing my bachelors degree.
I balance my day job with my personal creative work which gives me the outlet I need to make an impact for the people, brands, and projects I love the most.
My creative approach – no matter the medium – is to find an area of common ground between what the client thinks they want and what their audience is telling them they need. With a background in public relations, the ability to help my clients see the difference between those two has proved to be a vital skill.
Together with my clients, I like to get us to a point of being comfortable with a design or idea, and then push that idea to a place of uncomfortability – that’s where the magic happens. Being forced to face things in a way that hasn’t been done before allows space for new ideas to float up and be explored.
For me, controversy and being uncomfortable aren’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea.
Ultimately, it’s about creating a lasting, memorable project.
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